Singapore leadership

Joshua Judd


Joshua has been in practice since 1990, with experience in Hospitality projects worldwide. For ten years, he ran his own Interior Design practice in London and has designed projects in China, India, Barbados, Australia, the Middle East, the United States and throughout Europe.

His philosophy is simple. “Design is about passion: passion for form, for detail, for composition and for ambiance. It is essential that all these elements are interwoven into a considered and holistic approach. Our purpose is to create interiors that enliven and enrich the guest experience. If we do that, we have succeeded.”

Smallwood’s absorption of the design brief was quick, comprehensive and a most pleasant experience. The points of differentiation were well understood and interpreted into a design that stands out subtly in the very busy and noisy design scene of Dubai. ”

Shehab Gargash, CEO
Ward Holdings


Bachelor of Science with Honors
Bartlett School of Architecture
University College London, 1989

Industry Leadership

Visiting Lecturer
Inchbald School of Design, London
KLC School of Design, London

Keynote Speaker
March 26, 2013

Hotel Design: What is Right and What is Wrong
9th Annual China Hotel Development and Financing Conference - Crowne Plaza Sun Palace Hotel, Beijing

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