ASG Residential

Jakarta, Indonesia

High-end serviced apartments are an expanding business in Jakarta and it was important for the client to keep the project branded as a four-star deluxe but with an individual design that set it apart from its competition.


The apartments would be opulent in finishes and ambiance with an eclectic mix of furniture and fabrics. If anything, the four-star branding was to relate to the size of the apartments rather than the finishes of the interior.

Sophisticated linens are used as wallcoverings with contrast dark timber millwork and show wood to the furniture.

Back walls to headboards are finished in bevel-edged mirrors and fabrics in muted greys and golds.