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Experiential Graphic Design

Clear. Impactful. Human.

The quality of our experiences is intricately woven into the meticulous details and thoughtfully crafted embellishments of the spaces where we reside, labor, and find joy. Infusing vitality into these environments entails a diverse spectrum of media and experiential design principles, seamlessly integrated into both indoor and outdoor contexts.

Be it the strategic art of wayfinding design, guiding visitors purposefully to their destinations, or the artful curation of branded environments within corporate realms, experiential graphic design possesses the transformative power to cultivate a distinct atmosphere that etches an enduring mark upon all who partake in it.

Our Practices

Key Experiential Graphic Design Markets

Signage Design by Smallwood
Signage and Wayfinding
Branded Environments by Smallwood
Branded Environments
Communication Design by Smallwood
Communication Design

Related Services

Signage

ADA Compliance for Signage
Bid Administration
Interior and Exterior Building Signage
Monument Signage
Thematic Signage
Wayfinding Analysis and Planning

Branded Environments

Environmental Graphics
Brand Application
Advertising and Sponsorahip Integration
Commemorative Installations
Donor Recognition
Exhibit Design
Large Format Static and Digital Media

Communication Design

Advertising Design
Business Communications
Corporate Identity / Logo Design
Developer Marketing Packages
Digital Media
Marketing Collateral
Presentation Design
Print Design
Publication Graphics
Real Estate Identity Design
Stationery Packages
Website Design and Maintenance
2D Architectural and Interiors Rendering
3D Renderings and Fly Throughs

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The Roost
College Park, Georgia
Welcome to the Roost at the Chick-fil-A Support Center – a cutting-edge office space dedicated to housing the In-House Agency responsible for the comprehensive advertising of the Chick-fil-A Brand.
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GreyStone Power Headquarters
Paulding County, Georgia
The thematic elements of the branded environment focus on the work of the employees of GreyStone Power. Large-format illustrations, shaded in colors that are complementary to the interior finishes, create a strong visual connection to both the brand and the member services provided by the EMC.
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CP Kelco
Atlanta, Georgia
CP Kelco wanted to convey the connection to the natural products they manufacture. Our Experiential Graphic Design team responded in several ways. A glass, interactive world map spotlights the origin locations of core ingredients and partner locations.
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Awards & Recognition

Emerging Trends

The Latest Issues and Developments In Our Field
Interactive Installation Design by Smallwood
Interactive Storytelling

Interactive installations as storytelling tools, allowing users to engage with narratives and explore different story paths through their interactions.

Social and Collaborative Experiences designed by Smallwood
Social and Collaborative Experiences

Installations were designed to encourage social interaction and collaboration among users, fostering a sense of community and shared experience.
 

Multi-Sensory Interactive Experience Design by Smallwood
Multi-Sensory Interactive Experiences

Together with our clients we are exploring ways to engage multiple senses in interactive installations, combining visuals with sound, touch, and even scent to create a more immersive and memorable experience.