Alpharetta City Center

Alpharetta, Georgia

A City Re-invents Itself

The goal of the Alpharetta City Center Master Plan was to create a framework for the development of a new Civic and Commercial core for this rapidly expanding suburban community north of Atlanta. The Master Plan envisioned a vibrant, pedestrian-friendly district that integrates a series of public buildings, parks and gardens into a network of commercial and residential development sites, giving rise to a new higher density urban center for the City.  

Smallwood provided Master Planning, Architectural Design, Landscape Architectural Design and Experiential Graphic Design Services for the redevelopment of 22-acres in downtown Alpharetta. Components of the Master Plan include a new City Hall and Fulton County Library, 5-acre City Park, 1-acre Town Green, 445 space Public Parking Garage, and commercial development sites.

A private sector team engaged Smallwood for design services for their development of the commercial sites. City Center is now home to chef driven restaurants, retailers, 168 apartment homes, 42 single family homes and the corporate headquarters for DataScan.

The design team worked with City officials to prepare Development Guidelines which established requirements and outlined recommended design solutions for the future development of buildings and open spaces in City Center. David M. Schwarz Architects worked with Smallwood as a design consultant for this project.

For more information about the Landscape Design, and Experiential Graphic Design our team provided for this project, please click the links above.

"I think it's going to be everybody's favorite spot... "


Mayor David Belle Isle
City of Alpharetta

The Americas
Awards & Recognition

Exceptional Merit for Context-Sensitive Town Center Development

- Atlanta Regional Commission 2018

People's Choice for the Public Realm Award, Excellence in Town Center Development Winner

- Urban Land Institute 2019

Meet Some of Our Team