Alpharetta City Center Signage and Wayfinding

Alpharetta, Georgia

Identifying a New City Center

For this new downtown city center development, our Experiential Graphic Design team developed a wayfinding and signage program for the City Hallparking deck, two parks and a town green that worked uniquely for each location while creating a unified sense of place for the new development.

Inspired by architectural elements and interior and exterior color palettes of the project, a design intent solution was developed that melded the City of Alpharetta brand with the environment in which the signage program was to be implemented. The final program included exterior vehicular and pedestrian wayfinding, parking deck wayfinding, ADA compliant signage for all permanent rooms in the parking deck and City Hall. Informative directories and intuitive pedestrian wayfinding solutions were provided for all areas throughout the development.

For more information about the ArchitectureMaster Planning and Landscape Architecture our team provided for this project, please click the links above. 

“I think it is going to be everybody’s favorite spot"


Mayor David Belle Isle
City of Alpharetta