Choate Construction Company: Branded Environment

Atlanta, Georgia

Corporate Brand Comes to Life

Curating the Choate Brand message in the newly renovated Atlanta office culminated into graphics representations of what Choate means to the new owners of the stalwart construction company, the employees. As Choate embarks on the journey of employee ownership, a new work environment was needed to reflect the brand with the affirmation of who they are. Working closely with the Choate team, Smallwood developed graphic schemes that spoke to the firm's heritage and their future. The ideas surrounding core values and employee ownership abound as team members and guests move throughout the environment setting the new standard of Choate and what it means to be a premier general contractor.

Several custom graphic installations provide experiences that reinforce the brand. The Core Values which include the words innovation, integrity, operational excellence, relationships, safety and stewardship, and inspiration were incorporated into the artwork. A timeline that represents the growth of the 30-year-old firm is highlighted in the space. Photographs of employees and projects highlight the personal side of the firm as well as the professional aspect.

To learn more about the Interior Design services provided for this project, please click the links above. 

“The Smallwood team never cease to amaze me with their designs; their research and knowledge of the space to their attention to detail is very evident from initial design through the install.”


Matt Matthews
Project Executive
Choate Construction Company