St. Regis La Bahia Blanca

Tamuda, Morocco

Similar to the Fairmont in Rabat, the brief was to create a light, fresh interpretation of Moroccan styling with the accent on the patterns rather than an abundance of colour. However, the St. Regis also was to have a more contemporary classic approach.

Smallwood took the whites and blues of Northern Morocco while adding Berber touches in pattern and detailing. The whole premise was that of a private Riad, not a hotel so there is no check-in and no reception. Boutique exclusivity was the inspiration with cultural references acknowledged in the columns of the grand hall and Spa and the subtle references in artwork and accessories.



Singapore leadership
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