Avana Lenox Amenity Repositioning
With residential amenities becoming more and more important to successful multifamily projects, Smallwood collaborated with Passco Companies on the rebranding and reimagining of the amenity spaces at their flagship Buckhead property Avana Lenox.
The Design team focused on refreshing amenity spaces, property entry points, and resident entry points to achieve the best for the best value for the Clients’ investment. The entry points to the property were enhanced with a new modern landscape and graphics to make a memorable first impression and elevate the appeal to potential residents. The pool area was upgraded with a more modern and hospitality-type look and feel. New landscape was installed throughout and the outdoor bar and grill area were refinished with new tile and counters. Paving was enhanced throughout the space which included upgrades to the firepit area as well.
The property has an existing parking deck with two tennis courts on the top level. One of the tennis courts was removed to make way for a new amenity space that included a dog park, shaded outdoor lounge spaces, and a firepit. Budget-friendly approaches and materials were used to provide the best value and vibrant, active space for the residents. We are sure it will be the place to be throughout the year for residents of Avana Lenox.
The reimagining of the public areas of the Avana Lenox multifamily community includes a brand a experiential graphic refresh for amenity spaces including ‘the roof’, an amenity destination sitting atop the existing parking garage. To gain attention and create a new sense of place for the multi-use amenity branded paint scheme featuring dynamic angles and bright colors serve as an eye-catching wayfinding solution for the stair tower. Near the top of the tower large-format dimensional text scribes ‘the roof’ giving a clear and concise name and feature to the new amenity space. Our team of experiential graphic designers collaborated with our landscape architecture team and the Client’s interior design consultant to create an integrated and uniform design approach with special attention to color palette and scale.
"It’s been an absolute pleasure working with the Smallwood team. Their keen sense of design, collaboration, communication, and implementation is stellar! From start to finish they stayed on task, yet flexible, to meet our needs. We had some unique areas to design on a large multi-family project and Smallwood’s collective talents brought it all together seamlessly. We look forward to our next opportunity to work with Smallwood."
Carey P. Levy,
Passco Companies Development LLC.